Areas of Focus

Trademark, Copyright, Litigation

Education

Northwestern University (B.S., Journalism, 1973)
Northwestern University (M.S., Journalism, 1974)
Saint Louis University (J.D., 1999), cum laude

Bar Information

Missouri, Admitted 1999
District of Columbia, Admitted 2000

Published Articles and Speaking Engagements

Trade Dress Law Update, Bar Association of Metropolitan St. Louis, May, 2006

Governmental Restrictions on Beverage Alcohol Advertising After 44 Liquormart v. Rhode Island, Saint Louis University Law Journal (1998)

Professional Summary

Mr. O'Neill's practice concentrates on counseling and litigation in the areas of trademark, copyright, and unfair competition law. His trademark counseling provides recommendations on trademark selection, usage, and protection.

Before becoming an attorney, Mr. O'Neill worked in the advertising agency business, first with J. Walter Thompson Company in Chicago and later as a Vice President of D'Arcy Masius Benton & Bowles in St. Louis. He helped develop and execute advertising and marketing strategies for a large number of brand names belonging to a diverse group of clients, including Anheuser-Busch, Inc., Brown Shoe Company, ConAgra Foods, Enterprise-Rent-A-Car, Kal Kan Pet Foods, Kraft Foods, M&M/Mars, Northwestern Mutual Life Insurance, Pillsbury, Procter & Gamble and Trans World Airlines.

Mr. O'Neill received his Bachelor of Science in Journalism in 1973 and his Master of Science in Journalism in 1974, both from Northwestern University. He received his Juris Doctorate from Saint Louis University in 1999, where he graduated cum laude. He was also Special Editor of the Saint Louis University Law Journal.

He is an Adjunct Professor of Law at Saint Louis University School of Law, where he teaches a seminar on Trademark Law.

Mr. O'Neill is a member of the American Bar Association (Intellectual Property Section; Trademark Dilution Subcommittee) and the Bar Association of Metropolitan St. Louis.